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Financial Clarity for Growing Service-Based Companies

Get expert CFO-level insights tailored to your business. Discover hidden profit opportunities, optimize cash flow, and scale with confidence.

Designed for service-based companies generating $1M+ in annual revenue

As a business owner, you face critical decisions every day—decisions that affect your revenue, cash flow, team, and long-term success.

Too often, those decisions rely on outdated numbers, gut feelings, or guesswork. With our advisory services, backed by 15+ years of CFO and accounting expertise, you’ll gain the clarity, precision, and foresight you need to drive sustainable growth.

We transform your raw financial data into actionable insights, ensuring you’re always one step ahead of the curve.

Benefits of Business Insights

  • Actionable Insights on Demand

    Get instant access to accurate cash flow forecasts, rolling financial projections, and key performance indicators. Let data—not guesswork—guide your day-to-day and long-term strategies.

  • Data-Driven Decision-Making

    Turn complexity into clarity. With our tailored dashboards and scenario modeling, you can quickly identify which areas are thriving, which need attention, and which opportunities are worth seizing.

  • Proactive Growth Strategies

    Move from reactive to proactive. Anticipate market shifts, test multiple growth strategies, and make adjustments before challenges become crises. Our expert CFO level financial insights provides information in real time, so you’re always prepared for what’s next.

  • Personalized Advisory Services

    We don’t just deliver numbers. Our experienced advisors interpret the data in the context of your unique business landscape, simplifying complex trends and translating them into clear action plans. You’ll receive hands-on guidance, strategic recommendations, and dedicated support to execute with confidence.

  • Future-Proof Your Business

    Stay ahead of industry disruptions and evolving market conditions. Our tools and advisory expertise help you understand emerging trends, optimize resource allocation, and chart a roadmap for sustainable, long-term growth.

Ready to Get Clarity on Your Business?

Schedule a 30-minute strategy session with Marie. You'll walk away with actionable insights, a clear growth roadmap, and next steps tailored to your business. Investment: $250.

Perfect for:

  • IT & Cybersecurity Service Providers

  • Waste Management Companies (single and multi-division)

  • Real Estate Investment Firms

  • Other Service-Based Companies with $1M+ Revenue.

What You'll Discover in Your Strategy Session

When you partner with us, you’ll receive a comprehensive suite of services and tools designed to fuel your success:

  • Your True Profitability:
    Expert CFO-level analysis of where you're actually making (and losing) money—beyond what your bookkeeper can see.

  • Hidden Cash Flow Opportunities:
    Specific strategies to improve cash runway and reduce financial stress using the proprietary VALUEATION-MT® methodology.

  • Growth Roadmap:
    A clear, actionable plan to scale profitably without sacrificing control or burning cash.

  • Risk Assessment:
    Identify financial and operational risks before they become expensive problems.

  • Next Steps:
    Leave with a personalized recommendation on how to move forward—whether that's ongoing CFO advisory, accounting optimization, or both.

CFO advisory strategy session with Marie Torossian
Open Laptop with financial dashboard

How It Works

  • Book Your Consultation
    Start with a no-obligation call to discuss your current challenges, growth goals, and pain points. We’ll learn about your business so we can tailor our approach.

  • Integrate Your Financial Data
    We connect our platform to your accounting systems to seamlessly gather, organize, and analyze real-time financial data—without any extra headaches for you.

  • Customized Insights & Strategies
    We’ll design a dashboard that tracks the KPIs and metrics that matter most to you. Our team will work closely with you to interpret the findings, identify profit drivers, and develop strategic recommendations.

  • Execute With Confidence
    Armed with timely insights and expert guidance, you’ll implement changes backed by data, not guesswork. We’ll be there to support you every step of the way, ensuring each action is aligned with your broader vision.

Trusted by Business Owners Across Multiple Services

Our clients rely on us for accounting, financial reporting, and CFO advisory.

Here's what they say:

Alexandra Agudelo

Best accountant with an amazing team! Very knowledgeable, up to date with best practices, great communicator. Marie took on a challenging clean up and catch up project and delivered on time as promised. Guided us along the way. She is a key part of helping us grow our business. I highly recommend her.

AdaPia d'Errico

Marie and her team have been a huge help to me and my business. They are on-point, on-time, helpful, always available, and always willing to help. I can't recommend them enough!

Why Choose Us?

Expert Leadership +

Dedicated Team

Marie Torossian (CPA, CGMA) leads a team of accounting and financial advisory professionals with 15+ years of combined experience in CFO advisory, accounting, and auditing. You get expert leadership paired with a dedicated team that delivers results—ensuring your business receives consistent, high-quality guidance.

Proprietary VALUEATION-MT® Methodology

VALUEATION-MT® is a registered, proven 12-step framework designed specifically for service-based and real estate companies. It's the roadmap that transforms financial chaos into strategic clarity and sustainable growth—and it's implemented by our entire team, not dependent on one person.

Transparent, Real-Time

Financial Visibility

No more waiting for month-end reports. You'll have access to a cloud-based reporting platform with real-time dashboards, KPI tracking, and financial metrics tailored to your business. You always know your true profitability and cash position.


Proven Track Record

Our clients have increased profitability, optimized cash flow, scaled confidently, and built businesses worth more. We've maintained long-term relationships—our oldest client partnership spans 8 years—proof of lasting impact and trust.

You Stay in Control

Our team is your strategic advisor—not a replacement for your leadership. You implement recommendations at your pace, maintaining full control over your business decisions and direction.

Real CFO Advisory

Get C-suite level guidance without the $500K+ annual cost of hiring a full-time CFO and team. CFO advisory starts at $1500/month, while integrated CFO + accounting starting at $10,000/month for $3M+ companies.


Two business women discussing financials.

Imagine the Difference


Before: Uncertain decisions, outdated insights, and reactive approaches to challenges.

After: Data-backed clarity, proactive planning, and confident execution that drives sustainable growth.


Stop leaving your success to chance. Experience the difference real-time financial intelligence and expert guidance can bring to your business. We’re committed to helping you navigate today’s challenges and tomorrow’s opportunities with unwavering confidence.

Ready to Transform Your Business?

Schedule your consultation now and discover how our advisory services, powered by our cloud-based reporting platform can unlock your next level of growth.

Marie Torossian, CPA CGMA, CFO advisor

Marie Torossian, CPA, CGMA,

10X Certified Executive Elite Business Coach

Since 2010, Marie has helped hundreds of clients as a Financial Auditor, Controller, Chief Financial Officer, and business coach. She's been nominated for multiple awards, and her firm won 2022 The Best of Small Business Awards, Best Accounting Firm and 2024 Woodard Top 50 Accounting Services Practice Award!

  • Developed the VALUEATION-MT® Methodology: Created a proprietary framework that integrates business valuation, financial analysis, and growth strategies, significantly boosting business value for clients.

  • Founded The Profit Lab: Established a platform dedicated to empowering entrepreneurs with the tools and knowledge needed to achieve 10X growth in their businesses.

  • 10X Certified Coach and Mentor: Earned certification as a 10X Elite Coach by Grant Cardone, providing high-level coaching and mentorship to business owners.

  • Award-Winning Firm: Led her accounting firm to win the 2022 Best of Small Business Awards for Best Accounting Firm and the 2024 Woodard Top 50 Accounting Services Practice Award.

  • Trusted Industry Contributor: Regularly contributes to respected publications like The Woodard Report and Think Outside The Tax Box, sharing insights on accounting and finance.

  • Successful Business Coach: Guided dozens of clients as a Financial Auditor, Controller, CFO, and business coach, helping them overcome challenges and achieve sustainable growth.

  • Host of Educational Shows: Hosts "Coffee Time with Marie Torossian CPA" and "The Profit Lab," where she educates business owners on accounting, tax, and business strategies.

  • Nominated for Industry Awards: Nominated for Emerging Women Leader by the Florida Institute of CPAs and recognized among the Top 50 Women in Accounting by Ignition.

  • Comprehensive Business Expertise: Combines deep knowledge of sales, marketing, operations, and finance, offering holistic advisory services to business owners.

  • Ethical Leadership and Community Service: Serves on multiple boards and actively gives back to her community, upholding high ethical standards and a commitment to positive impact.

Frequently Asked Questions

What exactly do your advisory services cover?

Our advisory services go beyond traditional bookkeeping or accounting. We take a holistic view of your business, offering financial reviews, strategic planning sessions, forecasting, and scenario analysis. This means you’ll receive both the high-level guidance needed to make major decisions with confidence and the day-to-day support to ensure you’re consistently moving toward your goals.

How are you different from a typical accountant or CFO?

While an accountant focuses on historical reporting and compliance, and a CFO concentrates on financial leadership, our advisory services blend both and go a step further. We leverage real-time data and forward-looking insights to advise on everything from people planning to opportunity exploration. By combining strategic counsel with hands-on execution support, we help you identify new avenues for growth and respond proactively to market changes.

How do I know if I need these services for my business?

If you’re experiencing rapid growth, facing uncertainty in the market, or simply feel overwhelmed by financial decisions, our advisory services can help. We tailor our approach to businesses at various stages—whether you need help stabilizing cash flow, scaling operations, or preparing for major investments. Ultimately, if you’re seeking clarity, direction, and data-driven strategies, it’s a strong indication that our services could benefit you.

What kind of results can I expect from your advisory services?

Our clients typically see improvements in cash flow management, cost optimization, and overall profitability. More importantly, you’ll gain a clear roadmap for long-term success. By having ongoing check-in calls, reviewing real-time metrics, and planning for different scenarios, you’ll be able to pivot quickly, seize new opportunities, and make decisions with confidence—leading to sustainable growth over time.

How do we work together, and what ongoing support do you provide?

Once you sign on, we begin with a thorough assessment of your financials, processes, and goals. From there, we set up regular check-ins—often monthly or quarterly—to keep a close eye on performance and fine-tune strategies as needed. You’ll also have secure access to our cloud-based reporting platform and dashboards, giving you a real-time view of your progress. We remain available for any pressing questions or strategic shifts, ensuring you always have expert guidance at your fingertips.

Why do you charge $250 for the initial 30‑minute strategy session?

Marie’s advisory time is valued at $1,000 per hour, reflecting her decades of experience as a CPA, former auditor, CFO, and award‑winning 10X performance coach.

By investing a one‑time fee of $250, you receive:

--> Pre‑session financial review – Marie analyzes your key numbers in advance, so the call is laser‑focused on your biggest opportunities.

--> 30 minutes of expert guidance – That’s a $500 value at Marie’s hourly rate, dedicated entirely to your business.

--> Action‑ready recommendations – You leave the session with concrete next steps you can implement immediately.

We also want to partner with clients who are genuinely committed to their own success. Your willingness to invest in this strategy session signals that commitment and ensures our time together is focused, productive, and mutually beneficial.

If you decide to move forward with one of our advisory solutions, the $250 is fully credited toward your first payment, so the strategy session ultimately costs you nothing. The fee simply guarantees that both parties are invested and that you gain maximum value from a high‑impact conversation.

Is this right for me if I'm not ready to scale or grow?

Our services are best suited for growth-minded business owners who are committed to implementing recommendations and scaling profitably. If you're looking to optimize operations, improve cash flow, and position your business for growth, this is for you. If you're content with your current size and not interested in strategic growth, this may not be the right fit. We want to work with owners who are ready to take action.

What happens after the strategy session? What does ongoing CFO advisory cost?

After your session, our team will recommend next steps based on your business needs. Ongoing CFO advisory starts at $1,500/month for foundational guidance. For integrated CFO + accounting services (for companies $3M+), pricing starts at $10,000/month. During your strategy session, you'll get a clear recommendation and pricing based on your specific situation. No pressure—you're in control of what you choose.

Select Your Session

Choose the 30-minute strategy session that matches your business needs.

Each session is $250 and includes personalized CFO-level insights,

a growth roadmap, and next steps tailored to your situation.


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