Focus On Growing Your Business

Marie Torossian, CPA, CGMA

Creator of the VALUEATION-MT® Methodology

Trusted CFO advisor to $3M+ service-based companies and real estate investors who refuse to settle for generic accounting—and demand strategic financial leadership that drives results.

From Entrepreneur's Daughter to Trusted CFO Advisor

My entrepreneurial journey began at age 11, working alongside my father in his business. Those early experiences taught me something most CPAs never learn in a classroom: business owners don't just need someone to count the numbers—they need someone who understands how to use those numbers to drive growth, manage risk, and build lasting value.

That realization shaped my entire career.

After decades as an auditor, CFO, and advisor to businesses across industries—from IT cybersecurity to multi-division waste management to real estate—I saw the same pattern over and over: $3M+ companies were stuck between two bad options.

Option 1: Hire a full-time CFO and accounting team for $500K–$700K+ per year.

Option 2: Struggle with a bookkeeper or traditional CPA who couldn't provide the strategic guidance they desperately needed.

There had to be a better way.

The Birth of VALUEATION-MT®

That's why I created the VALUEATION-MT® methodology—a proprietary, registered framework that combines CFO-level strategic leadership with accurate accounting, designed specifically for $3M+ service-based companies and real estate investors.

This isn't generic financial advice. It's a 12-step system that helps you:

• Valuate your business and identify key value drivers

• Leverage cash flow with precision forecasting

• Establish policies and controls that protect your assets

• Analyze financial data through customized KPI dashboards

• Trim unnecessary costs and increase profit drivers

• Operate efficiently and follow a structured growth map

• Transform both your enterprise and personal wealth

The result? You get CFO-level financial leadership for a fraction of the cost—and you save $400K+ per year compared to hiring internally.

More Than a CPA—A Strategic Partner

As a CPA, CGMA, and 10X Certified Coach, I bring a unique combination of technical expertise, strategic thinking, and accountability. I don't just deliver financial reports—I help you make better decisions, avoid costly mistakes, and scale with confidence.

My firm has been recognized with industry accolades including:

• 2022 Best of Small Business Awards – Best Accounting Firm • 2024 Woodard Top 50 Accounting Services Practice Award

I've also contributed to leading industry publications like The Woodard Report and Think Outside The Tax Box, sharing insights on financial strategy, business growth, and operational excellence.

But what I'm most proud of? The clients I've worked with for 3–8+ years—business owners who started with financial chaos and now have clarity, control, and a roadmap for sustainable growth.

Why I Do This Work

I've seen too many talented entrepreneurs held back by poor financial structure. They're great at what they do—but they're making million-dollar decisions based on their bank balance, not data.

You deserve better.

You deserve a CFO-level advisor who understands your industry, speaks your language, and gives you the clarity and confidence to make bold moves without unnecessary risk.

That's exactly what I provide through my integrated CFO + accounting services and the VALUEATION-MT® methodology.

Let's Talk About Your Business

If you're running a $3M+ service-based company or managing a real estate portfolio, and you're ready for strategic financial leadership that actually moves the needle, I'd love to connect.

Book a complimentary 30-minute CFO advisory assessment, and let's discuss how we can help you maximize profitability, protect your assets, and scale strategically—without the $500K+ price tag of hiring a full-time team.

BOOK YOUR APPOINTMENT

Awards and Accolades

Marie has been nominated twice by the FICPA for the 2022 and 2023 Women to Watch Awards. In 2023 she was also nominated for Small Business Awards for Best Accounting Firm and Best Business Coach, in addition to the Top 50 Women in Accounting and Top 50 Accounting Service Practice Award.

Clients Feedback

Our Clients Reviews

At Marie Torossian, CPA we are ecstatic about the satisfaction of our clients and the glowing 5-star reviews they generously provide. Nothing brings us more joy than knowing we have exceeded their expectations and helped them achieve their financial goals.

Each positive review serves as a testament to our unwavering commitment to delivering exceptional service, personalized attention, and tangible results. We are deeply grateful for the trust our clients place in us and remain dedicated to continuing to provide the highest level of expertise and support for years to come.

Pat DePirro

Corporate Gifting

Marie was a tremendous asset to BirdieBox. She took over our books to move us toward GAAP standards. She also provided invaluable insight and helped us find our controller. She is a gem in every sense of the word. Highly recommend her!

Mike Ryan

Automation and CRM workflow tech Company

Marie is an amazing "CFO" and has a fantastic team to round out your accounting and bookkeeping function! She is thorough and experienced in all facets of accounting and finance. Her audit skills are an added bonus as she looks at your business through that lens as well. The Marie Torossian Team have become a strategic asset, and I am glad to have them working with us.

Joshua Honcoop

Honcoop Natural Pet Food

Marie played a key role in providing me with the tools necessary to starting my business. With her advice, connections and knowledge, Honcoop Natural Pet Food was founded, and I am forever grateful. I don't believe I could've done it without her. Marie continues to provide the business with expert, affordable services and I can't say how amazing it's been working with her and her staff. Thank you, Marie! I look forward to continued success in 2023. 10X!

Case Studies

Let’s See Our Latest Projects

Here are some of the projects we've worked on with our clients.

Cashflow Forecasting

A corporate gifting company struggling with erratic cash flow engaged our services to implement a robust cash flow forecasting system. By analyzing historical data and market trends, we deployed a dynamic forecasting model that provided real-time insights into their cash position. This enabled the startup to make informed financial decisions, avoid liquidity crises, and strategically allocate resources, resulting in a 30% improvement in cash flow stability within six months. The company now operates in multiple states.

Acquisitions & Mergers

An investor sought our expertise for an Aquisition of chiropractic practices all over the US. We conducted thorough due diligence of the company's financial records and tax return, provided a business valuation estimate with 13 financial KPIs! Our strategic advisory and hands-on support facilitated a smooth transition and easy decision making for the investor.

Company Business Plan

An E2 investor visa holder in the US looking to start a dog food manufacturing business enlisted our help for strategic business planning as required by the US Immigration. We conducted a comprehensive market analysis, identified growth opportunities, and crafted a detailed business plan that included financial projections, marketing strategies, and operational milestones. With our guidance, the investor successfully entered the US and started his business and now operates in multiple states.