Media and Press Release
Check Out All The Interviews And Some Speaking Engagements!
On The Edge with Botkeeper
Thank you to BotKeeper for hosting us! In this invigorating conversation, Nancy McClelland, CPA (The Dancing Accountant), and Marie Torossian, CPA (owner of The ProfitLab and Cardone Sales Coach), joined our guest host Gaynor Meilke, MS, CBC, CTC, Chief Opportunity Officer of Charisma Inc. Nancy shared her expertise on honing in on your ideal clients, Gaynor discussed finding and communicating value to them, and Marie captivated us with her insights on selling and closing sales. Join us to learn from these experts and create a strategic plan for your firm!
3 Strategies to Modernize Your Firm
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Marie Torossian shared insights on modernizing a firm for success in the 21st century. She emphasized the importance of marketing and branding, productizing knowledge, and investing in oneself as a business owner. Marie highlighted various strategies, such as leveraging social media and email marketing, identifying the ideal client, promoting company mission and values, creating content, and collaborating with other professionals to increase income streams. By implementing these strategies, business owners can stay competitive and achieve success in today's fast-paced market.
Tuesday Talks with Kristie Ondracek
"Does marketing scare you? It doesn't need to be. Marie Torossian spoke about her own experiences as a CPA and how she is now helping other CPAs. She is someone you need to add to your virtual Rolodex TODAY!!
Listen to our conversation here -Kristie Ondracek, CPA, CGMA, CAE!"
Driving Innovation: Marie Torossian on Revolutionizing your Firm
Tune into this podcast episode, a business-centric podcast where we dissect the intricacies of entrepreneurial growth, financial management, and business value enhancement. Our guest today, Marie Torossian - the founder of The Profit Lab and Marie Torossian CPA, a 10X Certified Elite Coach, and author - is here to empower and enlighten you with her deep-rooted expertise acquired over three decades.
This riveting podcast episode delves into the heart of successful business management. With topics ranging from "3 Strategies to Modernize Your Firm" to "The Importance of Client Relationship Management in Your Business," you will uncover the secrets of propelling your enterprise to new heights. Further, we delve into practical guidance on "How to Perform a Business Plan & Projections" and share innovative methods on "How to Increase the Value of Your Business" .
Marie's signature VALUEATION-MT® methodology, designed to inject value-boosting systems, policies, and procedures into businesses, is a central theme in our conversations. Through our rich discussions, we help decode complex business notions, such as "How to Value Price Your Firm's Service Higher" .
We also offer a window into the entrepreneurial journey, touching on topics like the inspiration behind The Profit Lab, the development of a unique brand strategy for accountants and CPAs, and the crucial role of social media in building a powerful personal brand and lead generation in the accounting industry. Marie will share personal anecdotes, including her trials and triumphs in branding her own CPA firm.
Whether you're a hopeful entrepreneur seeking to carve a strong personal brand in the accounting industry, or a seasoned professional looking to modernize your approach, this episode will be an indispensable resource.
Get ready to immerse yourself in an ocean of business wisdom that's sure to inspire, engage, and equip you on your path to entrepreneurial mastery.
The Proprietary Valuation System to 10X Business Growth with Marie Torossian
On this episode of Systems Simplified, CPA Marie Torossian joins Adi Klevit to share her process for boosting company value. Marie addresses navigating entrepreneurial roadblocks, the key qualities of valuable businesses, and her impetus for helping other entrepreneurs.
Financial mentor Marie Torossian’s comprehensive company valuation system helps entrepreneurs scale their businesses exponentially to attract investors. It involves mitigating risk by implementing and optimizing processes and assessing revenue and profitability. Revenue comprises more than just numbers, so you should perform financial projections and conduct strategic planning every three to five years to predict client renewals. Additionally, capitalizing on key business opportunities is crucial for remaining profitable.
Here’s a glimpse of what you’ll learn:
• Marie Torossian’s entrepreneurial journey and motivation to help other entrepreneurs •
What is the Valueation-MT® system?
• The foundational qualities of an investable business
• How to 10X your business
• Advice for navigating entrepreneurial hardships
How to Build a Strong Personal Brand in Accounting?
During KAJ Masterclass interview, Marie Torossian, founder of the Profit Lab and a seasoned CPA with over 30 years of business experience shares her journey from Lebanon to becoming a certified Elite coach, auditor, and author, as she shares invaluable insights on building a robust personal brand in the accounting industry. Learn practical strategies, efficiency tips, and ethical standards that have contributed to Marie's success in the competitive world of accounting.
🔥 5 THINGS YOU'LL LEARN IN THIS VIDEO🔥
Social Media Mastery:
Explore Marie's journey of transforming social media struggles into a powerful tool for brand communication and client connection.
Value Pricing Model:
Understand the shift from hourly billing to a value pricing model, and how it can benefit service-based businesses.
Efficiency and Team Evaluation:
Gain insights into the importance of continuous evaluation of software effectiveness and team communication for business growth.
Client Relationship Strategies:
Learn how Marie manages client relationships, focusing on those aligned with core values and ethical standards. Building a Profitable Brand: Discover practical tips for entrepreneurs in the accounting industry to build a profitable personal brand, enhance credibility, and navigate the evolving business landscape.
How Can Accountants 10X their Firm Revenues with social media?
"Attention Accountants and CPAs!
Do you have questions about branding and social media?
Tune in to our Brands Talk Live with the amazing Marie Torossian CPA, founder of The Profit Lab!
In this episode, we will dive deep into the topic of how accountants and CPAs can 10X their firm revenues using social media!
Here are some of the topics we cover:
What inspired Marie to start The Profit Lab, and how did she develop her unique brand strategy for accountants and CPAs?
Specific branding challenges accountants face when starting their own CPA firm, and how to overcome them How important is social media for building a strong personal brand and generating leads in the accounting industry?
How to stay up to date with the latest branding trends and strategies in the ever-evolving world of social media in the accountant industry?
What Marie would have liked to know about branding before she started her journey?
Advice to aspiring entrepreneurs looking to build a strong personal brand in the accounting industry.
Don't miss out on this fantastic opportunity to learn from one of the best in the industry! Join us for BrandsTalk Live with Marie Torossian and discover how you can 10X your firm revenues with social media. "Listen to the conversation with Brigitte Bojkowszky.
Empowering Entrepreneurial Success and Marketing Strategies
Thriving Women's Network Financial Freedom Show Season 3- Episode 13
Maximize Profits by Proven Elite Business Coaching
In this interview, Shauntel Leason interview Marie who shares insights on how to Transform Your Business. If you're feeling stuck and need some advice on how to take your business to the next level, then this interview with a CPA elite business coach is for you!
This business coach has years of experience helping business owners achieve success. In this interview, they share with your insights on how to develop a strategic plan, market your business, and more.
If you're feeling lost and don't know how to take your business to the next level, then this interview is for you!
Thriving Women's Network Financial Freedom Show Season 3- Episode 13
Embark on a journey with Marie as she delves into the critical importance of understanding cash flow and profitability for business owners. With her expertise, she sheds light on the necessity for entrepreneurs to deepen their financial knowledge and collaborate with professionals to navigate their finances strategically.
ConnectCon 2023 Speaker Interview
Watch as Laurrie Graham interviews Marie who as one of the speakers at ConnectCon 2023.
Magazine Features
CanvasRebel: Meet Marie Torossian
Marie, looking forward to hearing all of your stories today. Would you say you are more focused on growing revenue or cutting costs? We’d love to hear how you think about these two critical drivers.
As a CPA and a CFO, I’ve worked with many businesses over the past 12 years. I’ve noticed that business owners always try to cut costs in uncertain situations or maneuver during difficult periods. This reaction is a result of poor planning for the future. There are only so many costs a business can cut before it fails. Let me put this in perspective. If the business curbs or negotiates new terms for certain necessary expenses, will it sustain or grow the business in the long run? The answer is “NO”!
GoSolo: Service for Your Success - Marie Torossian
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Here's what I learned from my experience as a business owner.
Find your purpose, the reason you wake up in the morning, and tie that to your business.Figure out what you are good at and what you are not as early as possible. Once you've done this, delegate tasks that you don't want to or are not good at to experienced individuals. Doing it yourself can cost you more than you think.Get yourself a mentor, coach, or advisor that can give you a complete view of your business and help you take a massive amount of action.
Shoutout Miami: Meet Marie Torossian | Certified Public Accountant, Chartered Global Management Accountant
Hi Marie, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
I would say that most are unaware the Certified Public Accountants (CPAs) are the “Surgeons for business”! What do I mean by that? CPAs are accountants who have gone through extensive education and experience. They have to pass the Uniform CPA exam (similar to the Bar exam for lawyers or Medical Licensing exam for doctors). They are also required to meet a certain number of continuing education credits (based on their state) to keep their licenses active. As public servants, we are bound to the highest ethical standards!.......CPAs are the “Surgeons for Business” who dissect the business in each of the operating segments and piece together a healthy business that can grow and prosper! And that is exactly what we do at Marie Torossian CPA!
Office: 2332 Galiano Street,
2nd Floor
Coral Gables, FL 33134
Call 786-693-2208
Email:
Site: www.marietorossiancpa.com
